Dating isn't what it used to be! 

Tinder app
https://www.apptentive.com/blog/2015/02/13/what-tinder-can-teach-us-about-app-engagement/

Dating is hard these days, over the past couple of decades, online dating has revolutionised the game. you no longer have to hit on people at bars and get rejected face-to-face. you can now carefully construct your virtual profile with coy details and selfies taken at the perfect angle, and you can look for someone who matches your preferences, then ping him or her a brief message and wait for a response. (Pocket lint, 2003) 

 

Imagine flicking through an endless flow of faces and being able to choose who you want and cut out the people you aren't interested in. being able to select them and find out instantly if they take a liking back or if they don't you're not wasting half an hour of your time. Well, thankfully there is an app known as tinder which does exactly that, you are required to upload an image of yourself and a few key points about yourself and what you're looking for which could be a one night fling or you're serious and wanting something to match that. Other people are able to swipe left or right if they're attracted to you or feel like they fit the criteria and you're then able to accept them back which then allows your to chat, if someone if not interested they're able to swipe the other way for you and you move on. 

This app gives people a strong sense of power and ownership, as they're able to choose who they want and decline people they don't. The power that is thought to come with the app that gives patrons the ability to hide behind a screen, not having to be themselves they're able to create a new self to attract people using the power of sex and beauty swell as technocratic power. This super connector that has 15% of Australias population regularly using has given the illusion of power that feeds the users confidence and own ego which then results in the illusion they're more wanted by the opposite sex. 

The space that tinder creates for users is a safe, discrete and carefree zone. you can say you are anyone and no one would know.  Spaces such as tinder are purely through the power of seduction and the power of persuading- pathos, affect, feeling, how you make someone feel, all based on an instant reaction of attraction to someone. This is a space where people are  allowed the illusion that they're not being watched or monitored. theories of power argue that power 'everywhere', it is both diffuse and embodied "modalities of power"- (Allen 2002, p.1). 

Reference list:

1. Elyse Betters, Max Langridge (28 June 2017). What is tinder and how does it work? https://pathosethoslogos.com

2. Alex Walz.(13 February 2015). You had me at #swiperight. https://www.apptentive.com/blog/2015/02/13/what-tinder-can-teach-us-about-app-engagement/

3.  Ben Bernanke. (27 August 2010).  modes of persuasion. https://pathosethoslogos.com